The independent R&B/Pop artist behind Erratic Heartbeats is proving that creativity has no expiration date.
Recording Artist | Singer-Songwriter | Creative Entrepreneur | R&B / Pop
Some artists chase trends. Will Preston builds worlds.
For nearly two decades, the American R&B/Pop recording artist has crafted music that pairs soulful sophistication with emotionally compelling storytelling. Along the way, he has built an international following entirely on his own terms, earning millions of streams and downloads, international chart recognition, and three SoulTracks nominations.
A Career Built on Authenticity
From his debut album, It’s My Will, to his latest release, Erratic Heartbeats, Preston has embraced artistic evolution without compromising his independence. Each project reflects a singular philosophy: create with intention, embrace individuality, and never lose sight of the emotional connection that makes art meaningful.
Erratic Heartbeats: The Rhythm of Love, Unfiltered
Released in June 2026, Erratic Heartbeats is Preston’s latest twelve-track studio album. It explores the unpredictable rhythms of love, from romance and vulnerability to heartbreak, conflict, and reconciliation. SoulTracks recognized the album as a Featured Album upon its release.
The project doesn’t end with the music. Preston recently completed Inside the Heartbeats, a twelve-part visual storytelling series that takes audiences behind each song and into the inspiration that shaped it.
Where Music Meets Technology
Preston is also embracing emerging creative tools. He combines AI-assisted filmmaking with traditional video production and editing to develop original music videos and cinematic content. His interests extend to music video direction and digital content production, and every project is an opportunity to deepen the way audiences experience his work.
Beyond the Music: My Best Interest Apparel
As founder of My Best Interest Apparel, Preston brings the same intentionality to fashion that he brings to the studio. The premium lifestyle brand is built around intentional living, individuality, and self-expression, with an emphasis on elevated design.
The Vision Ahead
“I’m creating a future where artistic expression isn’t confined to a single medium or defined by traditional boundaries. Music will always be my foundation, but I’m increasingly fascinated by the possibilities that emerge when storytelling, technology, fashion, and visual artistry intersect.”
Preston wants listeners to connect with his work beyond simply hearing a song, and to show that creativity never runs out of time. “There’s always another story to tell, another perspective to explore, and another opportunity to create something meaningful.”
Connect with Will Preston
| 🌐 Official Website | willpreston.com |
| @thewillpreston | |
| Will Preston Music | |
| ▶️ YouTube | @thewillpreston |
| 𝕏 X (Twitter) | @thewillpreston |
| 👕 Apparel | My Best Interest Apparel |
Professional Contact: will@willpreston.com