After years of building stages for other designers, the founder of Paris Fashion Days unveils her own couture house, in gold.
From Platform Builder to Couturier
Zoriana Semeniuk’s professional journey in the fashion industry began in Ukraine. Since 2011, she has served as President of the Ukrainian Fashion Association, and in 2012 she founded the Ukrainian Fashion Academy, where aspiring designers were trained and supported in creating their first collections.
Since 2025, she has been developing a growing network of international fashion platforms: Paris Fashion Days, Milan Fashion Days, Monaco Fashion Days, Rome Fashion Days and Cannes Fashion Days. Through these projects, she creates opportunities for designers from different countries to present their collections in some of Europe’s most influential fashion destinations, supported by professional production, international media exposure and strong creative networks.
After many years of creating opportunities and platforms for others, Zoriana felt the desire to express her own vision of fashion. This became the beginning of MAISON ZARINA.
The Meaning of Gold
Every name carries a meaning, and every brand carries a vision. For Zoriana, the name ZARINA is deeply personal: it is her birth name. It is also inspired by the Persian word “zar,” meaning gold, a symbol of beauty, value, strength and timeless elegance.
For her, gold is more than a colour. It represents inner light, confidence, individuality and a presence that shines naturally.
This philosophy defines the DNA of MAISON ZARINA. The Maison is about quiet power, femininity, architectural elegance and sophistication. It reflects the image of a woman who is confident and strong, yet refined and feminine, a woman whose presence is naturally felt.
REGALIA: Couture Collection SS2027
The first REGALIA couture collection is a tribute to timeless elegance, strength and modern femininity. Inspired by the symbolism of royalty, it explores the harmony between architectural silhouettes, refined craftsmanship and luxurious detailing.
Every look is meticulously handcrafted using exquisite fabrics, intricate embellishments and sculptural construction. The signature palette of black and gold reflects confidence, power and sophistication while celebrating the enduring beauty of haute couture.
More than a fashion collection, REGALIA represents a vision of the contemporary woman: confident, graceful and unapologetically powerful. Each design is created to embody presence, individuality and enduring elegance.
From Milan to Paris
The debut of MAISON ZARINA began in Milan, with the presentation of REGALIA SS2027 during Milan Fashion Days at Palazzo Serbelloni in September 2026. One of the city’s most remarkable Neoclassical palaces, it proved an almost symbolic setting. Its architectural grandeur, golden details, historic atmosphere and sense of ceremony formed a natural dialogue with a collection inspired by power, prestige and modern royalty.
Shortly afterwards, the collection travelled to Paris Fashion Days at Hôtel Le Marois. Built in 1863 and today home to France-Amériques, the hôtel carries its own legacy of Parisian elegance, art, culture and international exchange.
Launching MAISON ZARINA in two historic venues with such distinctive identities marked an important beginning for the new couture house.
Paris Fashion Days at Hôtel Le Marois
On October 1–2, 2026, Paris Fashion Days took place at the prestigious Hôtel Le Marois in the heart of Paris, renowned for its refined architecture, historic character and elegant atmosphere. The event welcomed designers, models, media representatives, influencers and industry professionals into a sophisticated international setting.
Paris, one of the world’s most influential fashion capitals, gave participating designers an exceptional stage to strengthen their global presence. Brands showcased their craftsmanship, exchanged ideas and built professional connections, contributing to a vibrant dialogue between fashion, culture and contemporary design.
The SS2027 runway featured collections by MAISON RAFAEL URQUIZAR, AKEL COUTURE, BY VEL, NANI SABRINI, NAZ MAER, GARAMI SIGNATURE, NUR SHAH, KHARCHI, ELSA FAIRY DRESSES, BARKHA NANGIA, VELINE, GIO DRESS, SPARKLE by KAREN CHAN, SAMIRA GALLERY, MAISON ZARINA, AJEMİ STYLE and FASHIONXGLOBAL.
“Paris Fashion Days is not only about presenting collections. It is about creating a space where designers from different countries can be seen, heard, and connected with the international fashion industry. In Paris, every collection has the opportunity to become a story that is remembered.
”Zoriana Semeniuk, Founder and President of Paris Fashion Days
Paris Fashion Awards
The event also included the Paris Fashion Awards, recognising designers, creatives and industry professionals whose work shapes the future of global fashion. This year’s laureates:
- Best Makeup Artist: Elena Abrahamov, for her artistry and contribution to beauty education.
- Best Menswear Designer: AJEMİ STYLE, for the collection “L’EREDITÀ,” where heritage and modern couture come together.
- Best Fashion Designer: Karen Chan, for her creative vision, cultural impact and innovative reinterpretation of heritage through contemporary fashion.
INSPIRED BY GOLD. CREATED TO SHINE.
Instagram: @zarina.semenyuk · @maison.zarina
Producer: @zarina.semenyuk
Production: @parisfashiondays
Photo: @gabriel.g.photo, @fotograf_artti
Key Hairstylist Wella: @lootypics
Key Hairstylist: @d_m_scissorhand
Key MUA: @juli_koste_mua
Chief of Beauty Team: @makeup_paris_study
Beauty Partners: @oko.bh, @provg.ua, @the_best_makeup_academy