In a fashion landscape increasingly shaped by speed, trends, and mass production, Katerina Frumina is pursuing a different path—one that emphasizes depth, reflection, and a return to craft. Through her brand, La Magnetique, Frumina is gradually reshaping the conversation around sustainable luxury, offering not just garments but a philosophy grounded in elegance, intention, and care.
At the heart of La Magnetique lies a deep respect for craftsmanship. Each item is handmade, thoughtfully designed, and crafted from high-quality fabrics that are carefully sourced in limited quantities. Nothing about the process is hurried, and nothing is done solely to meet market demands. Frumina views sustainability not as a fleeting trend but as a meaningful commitment—to the Earth, to the women who wear her clothes, and to the future of fashion itself.
“We’re not chasing seasons or trends,” she says. “Each piece is created with purpose. It’s meant to last, to tell a story, to be cherished and eventually passed down. True luxury isn’t about excess—it’s about mindfulness.”
Frumina’s signature aesthetic reflects this ethos. The designs blend relaxed silhouettes with meticulous tailoring. Her garments are versatile, often modular, adapting to a woman’s lifestyle or the rhythm of her day. A fluid silk robe can easily transform into a structured evening coat, while a lounging suit transitions into elegant occasion wear. There’s a certain grace in the way her clothes shift and evolve—subtly, intelligently, and with ease.
More than just adaptable fashion, La Magnetique also stands as a statement of body respect. Unlike many luxury labels that adhere to rigid ideals, Frumina designs for real women—for curves, comfort, and movement. She is intentional about how the body is framed and honored in each piece. “I don’t believe in using clothing to control or restrict the body,” she says. “Fashion should liberate. It should provide space to be exactly who you are.”
This philosophy also influences every decision behind the scenes. All garments are produced in partnership with family-owned ateliers across Europe that uphold ethical labor practices. Leftover fabrics are repurposed into matching accessories or sustainable packaging solutions, and the brand is collaborating with leading textile labs to explore environmentally conscious materials for future collections. For Frumina, innovation aligns closely with responsibility.
Born and raised in Eastern Europe, Frumina carries with her a distinct sensibility—a blend of Slavic romanticism and minimalist restraint. Her garments often evoke the cultural memory of strong women, romantic landscapes, and artistic expression, yet they remain modern and wearable. This balance has garnered attention from critics and buyers alike, with La Magnetique featured in curated salons in Miami and at major fashion weeks throughout Europe.
While her collections are becoming more visible, Katerina Frumina’s deeper goal remains grounded in values rather than popularity. She is not concerned with chasing algorithms or seasonal trends. Her focus is on longevity—on creating something meaningful in a world that often prioritizes the fleeting.
“Sustainability, to me, begins with care,” she explains. “Care in how we source our materials, in how we cut and sew our garments, and especially in how we communicate with the women who wear them. It’s not about perfection—it’s about being conscious.”
Indeed, that sense of consciousness is what defines La Magnetique. From the invisible strength of a hand-stitched seam to the subtle fluidity of a shoulder line, every detail is infused with purpose. Frumina’s clothing isn’t just meant to be worn; it’s designed to be felt, lived in, and remembered.
In a world where fashion is often reduced to content and consumers to clicks, Frumina invites us to slow down. She offers an alternative that is quietly powerful—a way of dressing that celebrates beauty without waste, style without compromise, and elegance without excess.
La Magnetique is not just a brand. It serves as a reminder that luxury can—and should—be thoughtful. It encourages us to choose with intention, to consume with awareness, and to rediscover the joy of truly cherishing what we wear. Through her work, Katerina Frumina is not just creating clothing—she’s contributing to a movement.